i27Expanding the scope of contributions in the field of dermatologyInitiatives in the fiscal year ended September 2024Priority theme of strategyCreating new marketing approaches unique to Maruho Creating added values that correspond to individual patient needs and regional characteristics Provide new values through developing a dermatology platform Self-careMain resultsNumber of dermatologists in Japan to whom Maruho provides information through medical representatives (MRs)Number of medical professionals registered as Maruho Web members*2Number of visits to websites for patients and the general public operated by Maruho (Fiscal year ended September 2024)Approx.Approx. 10,000Approx. 46,000Develop a system for collecting and distributing information related to dermatological conditionsMaruho provides and communicates appropriate information about products and diseases in a variety of ways, depending on the characteristics of each region. We use the opinions of people with skin problems and the information obtained through communication with medical professionals not only for product development, but also for the provision of tools and mechanisms that lead to optimal treatment for each patient. Additionally, we identify in-demand information and unmet Informationleading to care3. Strategy for Value Creation ｜ Sales, Marketing, and Medical*1 Information on diseases, treatments, and products (prescription drugs, diagnostic agents, medical devices, and cosmetics), among others*3 MRs specializing in localized information provision: Points of focusInformation*1Information*1Maruho Report 2024• Improved Life Cycle Management promotion function by adding indications and creating evidence, focusing on expanding contributions and creating markets, solving clinical issues and improving usability, and promoting appropriate use and establishing safety in the fields of prurigo and pruritus associated with atopic dermatitis• Published a paper on the inhibition of acne scar formation by BEPIO Gel and Epiduo Gel to contribute to acne treatment without acne scarring.• Fostering an appropriate treatment environment that accommodates the needs of patients with skin problems by supporting collaboration with medial professionals nationwide focused on issues closely related to skin diseases• Expanded the expert in-house certification test for Skin Disease Regional Leaders,*3 aiming to strengthen proposal capabilities that take into account the regional characteristics• Planning to release an informative site that will comprehensively address skin concerns, including Maruho’s prescription drugs, treatment support apps, and skin-related information• Developed a system that provides personalized content on skin issues including for patients, and released it on a trial basisneeds, and based on evidence such as clinical trials, we identify medical issues and create new knowledge and value regarding the efficacy and safety of treatments and products.With extensive systems in the field of dermatology, we always aim to contribute to medical care and improve the Quality of Life of patients by promoting proper use of our products and disseminating correct knowledge about diseases.Information leading to medical examNetwork withmedicalExaminationand treatmentprofessionalsInformation*1Information*1*2 Knowledge service for reading, knowing, and learning about dermatologySales, Marketing, and Medical15,000,000
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