"Maruho Blue", one of our corporate colors, stands for our clear-sighted and progressive mind-set, aimed at delving deeper into the essence of things, based on our corporate credo, which is "pursuit of the truth".
"Maruho Orange", our other corporate color, expresses the passion and energy with which we pursue our corporate mission and the long-term vision that is a milestone on the way to that goal.
The three circles included in our corporate logo express our standpoint as individuals, as employees, and as members of society, which is made explicit in our Basic Management Policy. At the same time, they symbolize our duty to serve our fellow-individuals, our company, and our society.
The rounded, friendly-looking font and lower-case letters used for our company name express the interpersonal relations we should always maintain in the sphere of our activities within and outside the company.
Maruho : 2007 Porter Prize Winner
http://www.porterprize.org/